Genentech | Rituxan.com
Back to Front :: Cooperative Groundwork
Sometimes a web site provides more than just information—it tells a story. As a pharmaceutical industry leader, our client wanted a unique approach for incorporating patient experiences into the website, providing their information on a personal level. Our goal was to utilize real patient testimonials to create an experience while providing an easy way for patients to identify their unique situation. In order to facilitate the storytelling of the patients, each page was designed to provide a summary complemented by inline video. The user clicks an image with a quotation that cleanly transitions to a 10-15 second video, bringing the patient story to life on the page.