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Screenshot: Enlarge screenshot of Genentech e-Campaign App interior page

Genentech | e-Campaign Application

Back to Front :: Cooperative Groundwork

Everyone is using eMail to complement their business. Our client was looking to leverage an eMail-based campaign to augment their sales process with their Customer Representatives. The goal was not to follow the traditional eMail campaign. Instead of using conventional, overproduced marketing, the client wanted the appearance of regular eMails from the sales teams, while still providing the ability to incorporate global marketing elements to support this personalized approach.

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